Write to CEO
A convenient path to personal and professional growth for burned out visionaries looking to rediscover their drive, passions and purpose while building a business and lifestyle they love.
A Message From Your Coach
What Is Write to CEO?
Write to CEO is a simple and powerful personalized email (and sometimes video) coaching program designed to help you design your ideal lifestyle while building the business you've always wanted.
You’re getting the accountability, guidance and mentorship you need without spending countless hours in meetings.
NO Weekly Zoom Meetings | NO Facebook Groups | NO Weekly Hour-Long Sessions
What if you could have a clear roadmap to realigning and reorganizing your business while becoming the best version of yourself?
If you’re having feelings of overwhelm, decision fatigue, low performance and self-confidence while trying to build an impactful business and lifestyle…you’re not alone. Successful transformations are rarely created overnight. With the right guidance and support, you can grow as a confident, empowered leader.
In Write to CEO, you’ll get:
Weekly Guidance: Actionable lessons delivered straight to your inbox.
Deep Reflection: Thought-provoking journal prompts for clarity and growth.
Practical Tools: Worksheets and resources to help you implement strategies immediately.
Comprehensive Support: Real-time feedback to questions and challenges.
Write to CEO is a program designed to help you rediscover your passions, regain your confidence and build the business and lifestyle you’ve always wanted.
Here’s what you’ll gain as we work together…
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You’ll get clear on what’s really holding you back and what to do about it.
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You’ll know exactly which areas need the most attention and how to address them. We’ll review your key growth areas…
Your Personal Development
Your CEO Mindset
Marketing & Lead Generation
Services & Pricing
People & Systems
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You’ll walk away with a roadmap of what to do to overcome your current challenges.
Choose Your
Direction
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Need an accountability partner on a growth area? Here, you’ll choose what to focus on and get coached around, set some goals, check in weekly and track your progress.
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Here, we'll cover things like:
For You:
We’ll cover things like…
rediscovering your passions, rebuilding your confidence, finding your purpose, developing positive routines and habits, goal setting, building deeper relationships with those around you, and more!
For Your Business:
We’ll cover things like…
Services that Sell
This focused area includes: productizing your services, pricing and charging what you’re worth, having sales conversations, and more!
Soulful Marketing
This focused area includes: learning how to attract, connect and convert your ideal clients, how to choose and create marketing strategies that align with who you are, how to be consistent in your efforts, content creation, and more!
Your CEO Mindset & Acumen
This focused area includes: tips and strategies on how to make decisions like a CEO and less like an employee, how to be more productive, learning how to delegate, how to tame the shiny object monster, how to handle imposter syndrome, and more!
Scaling for Success
This focused area includes: learning how to find freedom and flexibility with systems, creating your core systems for easier scalability and growth, how to optimize and tweak your systems for better performance, how to review and understand your metrics and KPIs, and more!
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Here, we take a deeper dive in the topics covered in the 12-week Reclaim & Reorganize program plus some additional concepts.
We’ll cover things including…
Clarity and Alignment:
Define success on your terms and align with your core values.
Eliminate misalignments and design a balanced, purpose-driven life and business.
Build a foundation for long-term personal and professional growth.
Mindset Mastery:
Overcome limiting beliefs and self-doubt that hold you back.
Cultivate resilience, confidence, and a growth-oriented mindset.
Learn how to embrace challenges and turn them into opportunities.
Strategic Business Growth:
Focus on high-impact strategies to scale your business sustainably.
Streamline operations with systems and automation.
Refine your marketing and messaging to attract your ideal clients.
Legacy and Leadership:
Build a business that aligns with your long-term vision and values.
Focus on creating a meaningful impact in your industry and community.
Reflect on your journey, celebrate achievements, and plan for future growth.
Your vision—my toolbox.
We’ll go through the trenches together and we’ll celebrate your wins together. You don’t have to do this alone.
The best part about having a coach in your corner is having one invested in your success. How far are willing to go? Let’s find out.
Take Focused Action with An Experienced Mentor. Hi, I’m Shakeena—Your Pocket Mentor.
Certified Business & Life Coach | Marketing Strategist
My journey as an entrepreneur started in 2013 (probably even before then) when I started writing for others. I didn’t know it would lead me where I am today…doing what I’m passionate about, living a lifestyle I’ve only dreamt about and helping others achieve their goals.
Since then, I’ve created multiple businesses, coached hundreds of professionals and business owners, led large and small workshops, have spoken in front of thousands from around the world, and have designed a business and lifestyle that works for me.
My clients get results.
My mission is to help small business owners build and protect their vision with simple systems and strategies.
While I SOMETIMES HAVE THE CAPACITY FOR NEW CLIENTS, I prefer to work 1:1 or in small groups. Which is why I operate from a waiting list only.
You’re in good hands, but be sure to scroll down and see what others have said.
But, enough about me, let’s walk through what we’ll work together on…
Here’s what I can help you with…
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I - Foundation
Learn how to develop positive personal habits and routines while building a solid business foundation that positions you for growth.
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II - Stabilization
Learn how to set clear pathways to accomplish goals while using systems in your business so it can run faster, better and ultimately…without you.
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III - Acceleration
Learn how to use leverage in all aspects of your life and business by hiring the right people, using high-level planning, and more.
Jesse Frye, Business & Executive Coach
“Shakeena creates environments where clients thrive and achieve their desired results. She deeply appreciates how the marketing cycle works and provides sound strategic guidance and advice. She is a trustworthy colleague, an outstanding strategist, and a top-notch mentor. I loved watching her coach clients and I recommend Shakeena without hesitation.”
How It Works
Choose your direction (12-weeks of accountability, 12-weeks of guidance or 1-year of guidance)
Fill out the onboarding questionnaire
Receive a weekly email with themed-guided instruction, action-items, a reflective prompt and supportive resources
Respond with questions or challenges
Receive real-world and real-time feedback guidance and coaching
What’s Included
Unlimited emails per month (including responses)
Access to your own private coaching portal to access homework assignments and materials
Monthly reviews for those in the 12-week programs
Optional 30-minute calls for purchase for 12-week programs
Quarterly reviews for those in the 1-year program
Included monthly call for 1 year program
Everything else that comes with regular 1:1 coaching: homework, worksheets, strategies, and more!
Investment
Starting at $150/month (for a limited time)
Explore the Possibilities
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Get mentorship and guidance from the beginning stages of your business to profitability and beyond.
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Learn how to create a business your customers and team members love.
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Learn how to create an engine that powers your profitability and attracts customers you actually want to work with.
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Working towards a specific goal? Get help staying on track and checking off those achievements.
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Set your business up so you can work when you want, as much as you want, whenever you want.
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You’ll learn how to work on revenue-generating activities that’ll move the needle forward in your business.
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Work through making decisions like a CEO and less like an employee.
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Looking to hire your first or next team member? Learn how to vet and hire the right people for the right roles.
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We work on building the business of your dreams. The possibilities are endless.
Why Write to CEO Works
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Less Expensive
Email coaching is less expensive (often a fraction of the cost) than coaching via Zoom or in-person.
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Individual Attention
You still get the individual attention (private 1:1 coaching) you need on important issues and challenges even with a busy business and a noisy family.
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Time to Think Through Things
You’ll have plenty of time to put your thoughts into words and think through what you want to say.
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Fits Your Schedule
You can email whatever issue and challenge you have—instead of waiting for your next scheduled appointment.
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A Record of Your Growth
You’ll have written progress of your growth and how you’ve changed as a business owner.
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OnDemand Access
You don’t have to wait until your scheduled appointment to express your concerns, struggles or wins.
Frequently Asked Questions
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No! Everything is coming from a real place. I use a combination of experiences from my own serial-entrepreneurship journey, client work, education, and more.
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People and Zoom fatigue are real. Sometimes, there's just not enough time in a day. You may find that you don't have the time to engage or fit in hour-long coaching sessions when you're trying to fit it in with busy schedules, noisy families, after-school programs, and more.
It's flexible, easy, and provides you with the help you need when you need it - and at an affordable price.
Plus, it has the journaling benefits of being able to write out your thoughts and ideas. It also gives you something to refer back to when you need to remember something or need just a bit of motivation. :)
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Included in each package is a Clarity Session to get clear on your goals. You have an option to purchase a package that includes a 30-minute monthly session. You will have the option to purchase appointments through your coaching portal as needed.
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That's ok. Take advantage of the program, but be sure to execute on the things you're given. Real progress takes time. Remember to rest and give yourself grace.
Even if you don’t respond to the weekly emails, you’re still getting actionable guidance. Utilize the program, or not. It’s your choice.
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It is coaching that occurs via email. It's kinda like having a pen pal - but with someone actually focused on helping you achieve your goals. We discuss all of the same things we do in a live coaching session - the only difference is the delivery method. It's a flexible and easy-to-use alternative to coaching via Zoom. There are no regular in-person meet-ups.
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As with anything, there are a variety of pros and cons. Your level of commitment, focus and intention will help determine your level of success. I am always in your corner and happy to share my tools, knowledge and resources, but ultimately the success or failure of the program is your decision.
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Absolutely! I do have additional coaching packages available, including a group membership and a variety of 1:1, private coaching support with limited availability. Whenever you’re ready, just let me know.
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Either via email, text or video message (sometimes) or through your portal. We use the portal as a way to support your journey and monitor your progress.
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No, we do not offer refunds.
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Daydreaming is one of the best parts of being a business owner.
No, seriously.
You get to think about what you want to build, how you want to serve, how you can help people, and more.
That’s the fun part.
You should make time to do it.
In fact, it’s a necessary part of building your business.
That’s where most people are, but…
that’s where most people get stuck.
Writing down those dreams, thoughts, squibbles and questions focuses and directs your mind to take action.
It makes your daydreams…tangible.
Most business owners have tons of ideas and thoughts throughout the day (I know I do).
In order to tame that creative beast, it sometimes helps to write them down.
From there, you can process your thoughts fully and set goals and action plans.
Remember…
“A dream written down with a date becomes a GOAL. A goal broken down into steps becomes a PLAN. A plan backed by ACTION makes your dreams come true.”
Simply, when done right, you can write you way into becoming a better CEO.
So, Write to CEO.
Miracle Hurley, Intended Purpose, LLC
“Shakeena took her time to get to know me, my company, the heart of what I do and why I chose this path. She also paid attention to my areas of concern I had as a new business owner and she did this without judgment. I was extremely pleased with how personable, relatable and professional she was. I would recommend her services for any new business owner who needs support in getting their business off the ground. After my experience with Shakeena, I will be adding her services as a resource for my own clients. Thank you for all you do.”